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Ad Attack!: Vitamin Water Goes Back To Black

Aside from those awesome Trojan ads, my favorite new spots hands-down have to be for Vitamin Water and their new product Vitamin Water 10. I still don’t drink the stuff (because I take vitamins and drink….water), but aside from the talking animals (total win) I get a kick out of the fact that the CEO of Water Incorporated is Mother Nature – who’s in the spot and worried about Vitamin Water taking their shine – and she’s a black woman. As a fellow black girl that rocks, I take no ownership over nature when seeing the spots run, but it does make me think about how far the portrayals of minority women have come in advertising—anything is better than her being the ‘magical negro‘.

It almost reminds me of how I used to shut my schoolmates down when I pulled out a map and told them that due to geography, Jesus was probably not white…now my nieces can say: “Mother Nature is black”, lol!

Peep the ad after the break

Shout to Chloe, whose Twitter a few weeks ago reminded me of this!

AdAttack! is the random musings of J.Baker, who has a sordid love affair with all things advertising, culture and marketing. After working n the biz for this long, it’s a love/hate relationship taken to an entirely new level.

Last 5 posts by Shannon Washington

  • krankin

    Yes! I was just telling my girl about these ads. Love ’em.

  • i usually hate the portrayal of black woman as sassy but in this commercial, it is what it is and it’s funny. especially in the other ad when she asks the rabbit if he’s even still with his expectant baby’s mother. wait, that’s not supposed to be funny…but i still laughed.

  • and jesus and “eve” were black.

  • AL

    GREAT JOB….HUMOROUS AND INFOMATIVE….KEEP THE MOTHER NATURE COMMERCIALS COMMING…..GREAT IDEA!!!

  • jcgirl

    Love the Mother Nature Commercials!!! This should have been introduced at the superbowl….Excellent, just what the country needs good clean humor….