Earlier, we featured Part One of our interview with Parlour Maven Vivian Scott Chew. Here is the second part of her interview where she speaks on everything from her favorite global artists to what it takes to work in international marketing and promotions. Enjoy!
Who are some of your favorite artists abroad?
Vivian Scott Chew: I can go territory by territory. In South Africa, Iâ€™m in love with a hip hop group called Hip Hop Pantsula. Itâ€™s actually one guy, but what I love about him is that he has taken hip hop to the tenth power. Heâ€™s got a full band, a chick on bass guitar, background singers and a horn section. I mean he really gives it to you.
Does he rhyme in English?
Yes, he does. But I will tell you what bothered me. I bought the record and he used the word â€˜niggaâ€™ in one of the songs.
Because he doesnâ€™t see anything wrong with it because Americans use it and that bothered me. I was listening to his song on the plane coming back home from South Africa and went ‘wow, I see.’ If Americans only knew how much the rest of the world is watching us and Iâ€™m assuming that we finally got it when we saw the global reaction to President Obama becoming President. I met a woman in Paris, PR girl, who spoke English, very intelligent, and I said ‘OK, so weâ€™re gonna meet up later’ and she said â€œFo shizzle, my nizzle.â€
When I told her what it meant she had tears in her eyes. She had no idea. We have to be very careful in our movies, videos and music and understand that you can say what you want but know who’s absorbing the material. Itâ€™s not just limited to these 50 states, itâ€™s going around the world and it also helps create the images people have of us.
But to go back to the question, I love Lamar from the U.K. I think that he is the Craig David of his time. I mean Craig David tried to crossover but didnâ€™t really do it however I think Lamar is definitely that guy who could succeed here in the States.Â There are a bunch of white female soul singers out of the U.K., Duffy and Adele, who I think are going to be big. I can go around the world and pick an artist from every territory and say I personally listen to them. Remember Les Nubians?
They didnâ€™t sing a bit of English but that record was huge in the States. Les Nubians actually broke in America first and then broke back in Paris. Nobody paid them any attention but that first album sold 500,000 units. Right now 500,000 doesnâ€™t seem like an awful lot but your talking ten years ago when being gold was a big deal. So it really means that people just felt that record, they didnâ€™t have to understand what the group was saying, but they felt it and I think music is something that you ultimately feel.