While some companies’ philanthropy is limited to lip service, MAC Cosmetics has long been active in raising awareness about the HIV/AIDS crisis through its Viva Glam campaigns. The special cosmetic initiative has amassed $150 million for the MAC AIDS Fund to help people living with the disease. Since launching the Viva Glam campaign in 1994, MAC has featured everyone from Elton John, Mary J Blige, and Shirley Manson, to Linda Evangelista and Missy Elliott, and Dita Von Teese, Eve, and Fergie in its advertisements and launched capsule collections with lip colors inspired by the celebrities.
This season, MAC has unveiled its newest Viva Glam spokespersons: ’80s pop icon Cyndi Lauper and “Telephone” darling Lady Gaga. The pairing is sheer genius: Lauper challenged social norms in her day with her quirky, experimental, but always fun sense of style, while Gaga has conquered global stages with her often outlandish and avant-garde outfits, which emphasize the performance art aspects of her repertoire. The two lipstick shades corresponding to Cyndi and Gaga, meanwhile, feature their autograph along the inside of the tube.
Pictured above are the two new Viva Glam lipstick shades. The Viva Glam Gaga Lipstick is a creamy, blueish pink shade, while the Viva Glam Cyndi Lipstick is a brighter, perky red that reminds me of cherry Italian ice cups (or even old-school Icee drinks).
Check out Sickthanaverage.com where you’ll find swatches of the two shades, along with a photo of the Viva Glam Gaga (my fave) on lips!