Target, America’s leading “masstige” retailer, is celebrating their Go International designer collaboration programs by launching the “Designer Collective” line of dresses in March of 2011. A collection of 34 dresses by past designers such as Zac Posen, Proenza Schuler (remember that mayhem?), Libertine and more, the dresses will be available only until April 10th. Says WWD:
“The designers represent the range of talent targeted by the retailer. The program has touched on a variety of styles and aesthetics â€” from laid-back California looks to glamorous black tie to avant-garde. Luella Bartley, a Brit, and Tara Jarmon, a Parisian, were the first and second in the series, followed by Paul & Joe, Behnaz Sarafpour, Proenza Schouler, Libertine, Alice Temperley, Erin Fetherston, Jovovich-Hawk, Rogan, Richard Chai, Jonathan Saunders, Thakoon, Tracy Feith, Rodarte, Zac Posen and Tucker. Patrick Robinson was the only designer to decline, saying he had other commitments.
Go International was launched in 2006 after Target identified a need to capture more teen spending. When the program launched, each designer was available in stores for three months. Since then, that time has been cut to 45 days to keep things fresh and to allow for Designer Collaborations introductions, a separate program whose participants have included Alexander McQueen, Anna Sui and Jean Paul Gaultier.”
Teen spending? Tell that to the thousands of 28 year-olds in line when these collections dropped. Patrick probably declined since his line was a little boring. Check out some of our favorite looks from past collabs below. My faves were definitely Proenza and Zac Posen, shown above. Maybe Target will switch it up a bit by introducing unknown designers? I nominate Nic Fish!
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