We like to think of ourselves and our fab readers as superheroes, and it looks like MAC Cosmetics is launching a new specialty line made just for us. This spring the company is debuting a color collection and cosmetic accessories inspired by legendary comic book character, and they are doing it bigâ€”literally. According to WWD:
“An oversize person called for oversize products, said Gager. â€œSince Wonder Woman has this amazing strength, we decided that the products in the collection should be larger than anything we do; from the size of the compacts to the jumbo blush,â€ said Gager, pointing to jumbo Lipglasses for $19.50, larger-than-normal blush duos for $24 and a $20 purse mirror rivaling the size of a bread plate. The cosmetics, for the most part, bring to mind an early Seventies look â€” a very nude contoured face with a hint of Pop-Art color, said Jennifer Balbier, senior vice president of product development for MAC Worldwide. As with all of MACâ€™s collections, the 42 stockkeeping units â€” which range in price from $14 for false lashes to $49.50 for a brush set with its own metallic utility belt, leaving oneâ€™s hands free for those bullet-deflecting bracelets â€” include a mix of new and re-promoted products, including lipsticks, mascaras, nail polishes and eyeliners. One of the re-promoted products is the lipstick which another powerful woman made famous in the early Nineties: Russian Red, the matte cherry color that was long Madonnaâ€™s trademark.”
Expect the products to hit stores nation wide next month and globally in March. After purchasing, expect me to do a Lynda Carter spin…in the store, she would be proud.