Dutch Mag Jackie Calls Rihanna ‘Ultimate Niggabitch’

December 19, 2011 | Sherry J. Bitting



In an article published in the latest issue of Dutch fashion magazine Jackie, the magazine offers a little advice on how to dress like Rihanna without looking like the “ultimate niggerbitch.” That’s right. No typo there. Check out the full English translation below:

“She has street cred, she has a ghetto ass and she has a golden throat. Rihanna, the good girl gone bad, is the ultimate niggabitch and displays that gladly, and for her that means: what’s on can come off. If that means she’ll be on stage half naked, then so be it. But Dutch winters aren’t like Jamaican ones, so pick a clothing style in which your daughter can resist minus ten. No to the big sunglasses and the pornheels, and yes to the tiger print, pink shizzle and everything that glitters. Now let’s hope she won’t beat anybody up at daycare.”

Two hours ago, Jackie Editor in Chief Eva Hoeke posted the below apology on the magazine’s Facebook page:

Dear readers,

First: thanks for all your responses. We are of course very fed up over this and especially very
shocked. However I’m glad that we’re engaging in a dialogue on this page — not everybody does
that. Thanks for this. Other than that I can be brief about this: this should have never happened.
Period. While the author meant no harm — the title of the article was intended as a joke — it was a bad joke, to say the least. And that slipped through my, the editor-in-chief’s, fingers. Stupid, painful and sucks for all concerned. The author has been addressed on it, and now I can only ensure that these terms will no longer end up in the magazine. Furthermore I hope that you all believe there was absolutely no racist motive behind the choice of words. It was stupid, it was naive to think that this was an acceptable form of slang — you hear it all the time on tv and radio, then your idea of what is normal apparently shifts — but it was especially misguided: there was no malice behind it. We make our magazine with love, energy and enthusiasm, and it can sometimes happen that someone is out of line. And then you can only do one thing: apologize. And hope that others wish to accept it.

From the bottom of my heart I say it again: we never intended to offend anyone. And I mean that.

Regards,

Eva Hoeke

So, as editor in chief, Hoeke had no idea that this was offensive before running it and actually considered it a joke? In addition to being blatantly racist, calling Rihanna Jamaican (she’s from Barbados) and actually suggesting that mothers should dress their daughters like her, this article is just wrong from every angle.

According to our source in Holland, Jackie is a well known local fashion publication with a circulation of 57,700 copies per month.

(This all just makes me want  Prosecco and vagina cupcakes. Le Sigh- Shannon)

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  • Kikaylambot

    I use to live in Holland and Believe me that was NO Accident. It was purely intentional and Racist. Unfortunately that is the 3 percent of the people who live there. Really can’t blame them because of all the other Nationalities migrating to their country.  It is a shame reading this this because it exposes a little known problem that the Dutch face amongst themselves !!!

  • Jonp99

    You  are  so  right!!!   Rihanna  is definitely  not  Jamaican.She’s
    CLEARLY, most definitely …Barbadian…..What  ever  ” bacchanal”
    is …i dont think i  like it…L O L. 

  • Jonp99

    You  are  so  right!!!   Rihanna  is definitely  not  Jamaican.She’s
    CLEARLY, most definitely …Barbadian…..What  ever  ” bacchanal”
    is …i dont think i  like it…L O L. 

  • Kmostrach

    Rihanna is from Barbados, not Jamaica.

  • Sohosex

    If one word of what you wrote made any sense and that wasn’t distorted by your clear lack of education I’d call you a cunt, but as you are phenomenally stupid I’ll simply laugh and point at your ignorance…

  • Casandraf2009

    I am really shocked and slightly humored by your response. Do you truely believe that black people are lazy and ignorant ? Also who told that black people didn’t help their selves in terms of slavery? Have you ever heard of the underground railroad?

    I have come to the conclusion that your an uneducated. Hillbilly. Your a fool with no understandomg of history. It’s pretty obvious you live in a tralier with your buck toothed cousin and five children.

  • Kagome Higurashi

    Here’s the funny thing about the whole thing.   No black person, male or female, refer to black women using this term.  A “n**** b****” is a ghetto white girl who dates and sleeps with black men.

  • Gamso

    Then how is this for an argument:
    The character of Sinterklaas exists in other Germanic countries in the spirit of the same festivities and performs the same function. His well known helper does too.  The Dutch however have taken what was essntially to be the portrayal of a devil or demon(Krakus), and turned him into an afro wearing, black-face having, red-lipped, slang-talking  (trust me this time its aptly coined) nigger.

    I cannot begin to desribe the pain of having your parents tell you everyday that your color is nothing to be ashamed of and that you have the same right to be respected as anyone, and go outside and have kids and adults call you Zwarte Piet. It freaks you out at first because you never associated yourself or your family with this ignorant portrayal of a black person; well the Dutch do, and every year they can’t wait to throw it in your face and laugh it off saying “its for the kids” while they laugh at you behind your back, and some even in your face (we’re still talking about adults here. Kids do it too, but thats expected because kids are cruel).

    So every year for a month (thats how long the media and retail reminds you of their secret loathing for you) you walk around with a fake smile because god forbid you speak out against this blatant racism. In case you do have something to say about it, be ready to defend yourself from accusations of trying to destroy a children’s holiday, and that Zwarte Piet (=Black Pete) is really a representation of a spanish/turkish chimney-sweeper.

    I don’t know if you know any Spaniards or Turks. I do. They don’t like anything like ol’ boy “Black Pete” does even with genuine “chimney charcoal” on them.

    I no longer expect any Dutch to look at this failure of a holiday unfavorably. In fact, I’m shocked every time I meet a white Dutchman that’s as sickened by this as I am and have been for the past 23 years(hated the holiday ever since I was four years old).

    But then again…the Dutch aren’t exactly well known for their contributions to human rights. You have to remember that this is the culture that literally wrote the book (descended from slaves from one of their old colonies Suriname as I am, I actually have read excerpts from old pamphlets and letters) on slave-trade and segregation. None of us are surprised by this really, and its by far one of the mildest of their transgressions against my people in comparison.

    Still doesn’t excuse them from basically making fun of “the niggers” every godforsaken year.

  • Jkasmith1010

    Fucktards – there LITERALLY IS a type – Niggerbitch VS Niggabitch – at least READ the titles… 

  • Jkasmith1010

    typo*

    Ironic.

  • Casandraf2009

    So I’m guessing your racist and homophobic since you used faggot as an insult and ignorant to insult black people. The term nigga is used as recgonition in the black vulture , I personally do not use it but I don’t have a problem when black people use it. Its like when friends call each other bitch or when other gay people call each fags. Its okay for them to use it but not you. White people just need to get over it , black people can say nigga because they are both black. Next time I hear a white person say nigga I’m going to start calling them HONKIES or CRACKERS. Ir that doesn’t work I’ll just say pasty pale bitches. How do you guys like that?

  • Chachados

    what are you trolling the sites and posting this crap?  i am black and have white female friends who sleep with black men and i’ve never called them that in my life.  people kill me, just because rappers do or say it, does not necessarily mean WE ALL do or say it.  Some of us are educated and find other words to express ourselves.  This was just completely unnecessary.

  • buzzasbizz

    So that you don’t waste your time replying, ..don’t t reply ,   it appears to me that  you do give an importance to it.

  • Dwesajas

    “”niggabitch” which is a well-known term in Dutch speaking countries used to refer to black porn starts in porn videos.”

    Where the hell do you get your information from? NOBODY in Holland says that shit. NOBODY. This is a term that the magazine writer coined herself.

    Do you even read Dutch? She wasn’t making light of anything. The ignorance of the writer led her to believe that what she used is a representation of slang nowadays. The writer failed (epicly I might add) to convey a sense of….you know what I don’t even know what the hell the writer was thinking. The article is however a perfect reflection of how detached Dutch society is from reality when it comes to issues of race.

  • buzzbizz2

    My advice: Do not knowledge his/her/it existence. Some people are just plainly bad  They don;t know the secret of being kind and loving to others. 
     

  • http://www.facebook.com/andre.spivey1 Andre Spivey

    Watch ya fcking… mouth about women of color.garbage magazine, how dare you have the audacity to disrespect a young queen and all women for that matter and pretend you didn’t know, not acceptable.

  • http://www.facebook.com/andre.spivey1 Andre Spivey

    Watch ya fcking… mouth about women of color.garbage magazine, how dare you have the audacity to disrespect a young queen and all women for that matter and pretend you didn’t know, not acceptable.

  • tiredofyou.

    This is another proof that you are depriving yourself of living a fuller life.  . 

    Societies changes. Race .color religion and sex discrimination is soooo out ,i wish you could feel the wind changing directions.. 
    Be you white .black , Asian or in between . it does not matter , we all end up sick  and dead anyways. /life is just a temporary thing 
    Lighten up , get out of your small universe,  see the world..you will be surprised to find out how little you know .

  • tiredofyou.

    This is another proof that you are depriving yourself of living a fuller life.  . 

    Societies changes. Race .color religion and sex discrimination is soooo out ,i wish you could feel the wind changing directions.. 
    Be you white .black , Asian or in between . it does not matter , we all end up sick  and dead anyways. /life is just a temporary thing 
    Lighten up , get out of your small universe,  see the world..you will be surprised to find out how little you know .

  • Gamso

    “The article never makes reference to race except through the use of the
    term “niggabitch” which is a well-known term in Dutch speaking countries
    used to refer to black porn stars in porn videos.”

    Seeing this twice in the same page just pisses me off, its not a well-known term AT ALL ( Note the caps. I’m serious).
    I sincerely doubt even you can’t see the ignorance of your statement. If you really don’t then I guess you wont see the irony in me calling you a nigger either, ’cause that’s what you comments are making you look like.

  • Gamso

    “The article never makes reference to race except through the use of the
    term “niggabitch” which is a well-known term in Dutch speaking countries
    used to refer to black porn stars in porn videos.”

    Seeing this twice in the same page just pisses me off, its not a well-known term AT ALL ( Note the caps. I’m serious).
    I sincerely doubt even you can’t see the ignorance of your statement. If you really don’t then I guess you wont see the irony in me calling you a nigger either, ’cause that’s what you comments are making you look like.

  • Ksamatha

    The real truth… You are writing mean and hateful words. You really have a very dark heart. I believe you are enjoying yourself, good for you. I don’t have many words to express how ugly people can really be. You right it is your real truth.

  • Ksamatha

    The real truth… You are writing mean and hateful words. You really have a very dark heart. I believe you are enjoying yourself, good for you. I don’t have many words to express how ugly people can really be. You right it is your real truth.

  • Lara

    im out too many sick heads here….;(
    hope the new year bring you all some Joy. Be kind to each other , it pays at the End.

  • Lara

    im out too many sick heads here….;(
    hope the new year bring you all some Joy. Be kind to each other , it pays at the End.

  • Ksamatha

    All this name calling, isn’t right. People how can you call each other racists names and not see what you are doing. My god, I understand freedom of speech, how far are all of you willing to go.

  • Ksamatha

    Everyone, please stop! This is between Rihanna and Eva. Let them work it out.

  • Ksamatha

    I believe you “young dutch female”. Eva doesn’t represent all Dutch people.

  • FromTheOtherSide

    Your small minded ass ain’t getting into HEAVEN with that attitude! But I’m glad assholes like you, ‘the real truth’, can keep the fuckin’ devil company in his burning pit of hell!!!!!

  • Mialoedy

    no this is just proof this idiot was deprived of oxygen when he/she was born. it is seriously a waste of time trying to reason with a braindead piece of garbage like this.

  • Mialoedy

    do the world a favor and go play in traffic you racist, worthless piece of garbage. where are the moderators? it’s time to take out the trash.

  • FromTheOtherSide

    @ the real truth…Funny! A REAL conversation with a REAL asshole! HEAVEN sounds soooo good without you! Better hope they serve ice water in hell prick!

  • Larry

    so much for civility! The supposedly civilized people using barbaric language to characterize a race! Coming from Holland, i am not shocked at all. Holland is full of smelly white ugly people with horrible personal hygiene anyways.

  • Sch

    Too little too late to apologize.

  • Glenn

    I love the word nigga and use it in conversation with my fellow white friends daily. I’ll never understand why blacks think the word honkie is offensive to us though…. It means nothing to any of us.

  • Ksamatha

    I will agree with you, Johnny Freedom, that only the person
    on the receiving end can decide if he or she is offended by it. She was.

  • Glenn

    Doesn’t bother me any.

  • Logicmceo

    Would y’all please stop entertaining this dude with return racism and degrading terms. People like this get off on inciting histeria and turmoil. He gets his rocks off watching people reduce themselves to his level of ethnocentrism. You’re not going to change his or her views. He probably doesn’t even believe what he’s saying-he just thinks its cool and he can earn some browny points with his friends. Simple-minded, goal less, educated just enough to create a false, baseless theory about the very type of people he probably calls acquaintance to their face and n word behind their backs. Leave him to his fallacious little world where blacks are inferior, and were still given the same rights as the white man simply because of the generosity of the superior race. Sad, really. But, such is life.

  • http://pulse.yahoo.com/_FR4KNSUGCPQ3WZ6HKOO4RDOFPU Daniel H

    German and Dutch are not the same.  May I suggest a Geography refresher course?

  • http://pulse.yahoo.com/_FR4KNSUGCPQ3WZ6HKOO4RDOFPU Daniel H

    Don’t flatter yourself.  You are just as guilty with your stereotyping as they are with their poor choice of words.  Low class garbage.

  • http://pulse.yahoo.com/_FR4KNSUGCPQ3WZ6HKOO4RDOFPU Daniel H

    What world are you living in?  Reality shows?  You need a job, a hobby, some friends, and a life.  Get over yourself, loser.

  • Ksamatha

    I understand this word is use in the black culture, by some not all. I think we all are missing the point here. I’m glad that in your heart you see all people in this world as human. However everyone doesn’t see all races as a human. What many years ago is the pass. May I add, walk a mile in someone else shoes. I am saying walk a mile in Eva and Rihanna shoes, not one or the other, both. I will not condemn Eva and I will not excuse Rihanna feelings, I hope they can work it out and come to a genuine understanding.  

  • Ksamatha

    I understand this word is use in the black culture, by some not all. I think we all are missing the point here. I’m glad that in your heart you see all people in this world as human. However everyone doesn’t see all races as a human. What happen many years ago is the pass. May I add, walk a mile in someone else shoes. I am saying walk a mile in Eva and Rihanna shoes, not one or the other, both. I will not condemn Eva and I will not excuse Rihanna feelings, I hope they can work it out and come to a genuine understanding

  • Speak my Mind

    Maybe the nigga, or slash and  nigger word should be banned for EVERYONE to use, so its not seen as an acceptable word in the first place. I can see how it is an offensive term and do not understand why it is accepted as a regular word by some black persons but no one else can use it. I mean its a term from the slave times! I think that some people should make a move to ban these terms altogether, I think its racist for anyone to use. I think the magazine probably used it as such of a shock factor. Why would they do this, because its an accepted term that should be unaccepted and perhaps be seen as profane and unacceptable.

  • Logicmceo

    No it is not. This is between anyone who has ever been called out of their name because of their skin, ethnicity, sexual preference, culture, regionality, or social class – and anyone who has ever committed the offense of said name calling. Furthermore, include those who stand by indifferently and allow any injustices. It’s funny how a civilization full of people doesn’t correlate to civilized people. And brevity is KEY.

  • Logicmceo

    Statistically, white men marry black women as often as black men marry white women. Please stop spouting baseless arguments. If anything could be pointed to as the reason some black men marry white women, it could be said that society tells us what is sexy. Perhaps men, in general, have been gradually brainwashed. That says nothing about a black woman’s attitude.

  • Lpgicmceo

    It speaks to the ignorance of the writer that they could mention a celebrity, use a term that should have been stricken from all vocabularies, and not even get her nationality right. Imagine MSNBC saying “Kim Jung Il, current Chinese dictator, died of a heart attack at age 69.” Don’t write it if you don’t know it.

  • Ksamatha

    I appreciate your reply, you have the right to disagree with me.

  • Daniel

    Oh my God.  This is unbelievable that someone would actually utter such words to another human being, much less that a MAGAZINE would actually PRINT them  about someone.   I cannot think of a single circumstance when these words would be appropriate, EVER.   

  • MK

    This articles lack of knowledge on how to describe people is not totally their fault. It is the fault of every person who was not taught or doesnt not respect others regardless of race. In this day and age, where ever one goes around the world, terminology such as this is being used just as commonly as it is between the familiar African-Americans that have used it since only God knows when. No matter how familiar a person is, they should never lower themselves and the people around them by degrading each other. Period. Stop degrading each other and others wont degrade you. This is what all young people today need to be taught, no matter their race.