British high-end retailer Harvey Nichols set off a storm this week after their newest ad campaign featuring models wetting their pants in excitement over their latest sale was delivered via direct mail to potential consumers and featured in a series of print ads. While the retailer’s advertisements are known for pushing the envelope, some feel the company took their joke too far.
I, for one, am turned off.
For a brand built on selling luxury merchandise, why dilute your product by featuring images of people destroying it? I just don’t get it. If the goal was to get people talking, mission accomplished. But at what cost? I’m not feeling it, Harvey Nicks, you can find me at Liberty.
What do you think? Did Harvey Nicholes go too far with their wet pants ad?