Since launching a corporate sales and business affairs career with luxury lifestyle group Quintessentially, Rachel Springate has traveled the globe, building relationships with some of the world’s leading CEOs, entrepreneurs and brand directors. Now, as founder of Enright Entertainment, she has combined her global network with an instinctual business knowledge to build companies for the next generation of entrepreneurs. Parlour sat down with Ms. Springate for her take on everything from the secret to start-up success to the art of nurturing great connections for our latest installment of Parlour MAVEN in partnership with London’s I’mPOSSIBLE Conversation. *
Parlour: After such success at Quintessentially, why start your own business?
Rachel: I’ve always been a bit of a self-starter. At Q, I was fortunate enough to travel and build a great international network. I would continually meet amazing individuals asking for my advice and support. Towards the end of my time there, I realized I’d made a lot of money for other people and that I could probably do this for myself!
How would you explain the services that you provide through Enright Entertainment?
There are a lot of talented entrepreneurs, however, most don’t have the network, expertise or the sales experience to communicate their idea to the entertainment executives whose partnership could transform their company. Cold calling decision makers at brands or artist and celebrity managers as an unknown entrepreneur is tough, these people are approached everyday with thousands of propositions. Even if the entrepreneur can get to the right person, how they communicate their idea is crucial. Many times a smart ‘geek’ has trouble communicating with the ‘cool’ entertainment industry decision makers and their great idea, as well as the opportunity, is lost in translation.
My company understands both, we are also able (thanks to my 10 year network) to walk them into the top and create partnerships that completely transform the success and valuation of the company. For those that understand what a venture capital model is, think of that but instead of putting capital into start-ups, Enright Entertainment puts in a combination of business development, sales skills and a network.
What are some of the biggest challenges you’ve faced in running your business?
At the start, it is that fear that you are leaving a big brand with an established reputation and the worry that your network will not support you. The first six months were scary while I found my feet, always wondering where the next paycheck was coming from. But there are ways to be very smart about it like ensuring I had a client and contract that would cover my basic living expenses for the first 12 months, which I could build on.
Who inspires you?
As one of 10 children, my mum is the most inspirational person I know. She came from a tiny village in the Philippines, four hours north of Manila, where there is not much opportunity due to the lack of education. She decided there had to be more to life than living on a farm. She saved up to get an agency Visa and came to London where she worked as a chamber maid and waitress, where she met my dad while trying to open a bottle of wine. Life changed very quickly and she always taught my brother and I to make the most of every opportunity. My dreams are huge because of that lesson. That’s why I have a love for entrepreneurs, that passion that comes from individuals who are trying to build their own dreams and go for it. Even if they fail, they will answer the question of never wondering ‘what if.’