Resuable Bags…Fashionable?

Well, apparently so… getting your hands on a fashionable reusable shopper is the way forward. Who’d have thought that a bag you could pick up for $8 in your local supermarket could be so trendy. It all started last year when Anya Hindmarch released her “I’m not a plastic bag” shopper. It was only sold in Sainsbury’s (I guess a version of Wal-mart), and the queue on the launch day was huge.
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Fast forward a year and we Brits are way over the Hindmarch phenomenon. From Topshop, to Selfridges or Urban Outfitters — we’re buying more and more of them. In fact there’s a cupboard in my kitchen stuffed full of them. But whereas the Hindmarsh bag would have never actually have been used to do the weekly shop, the others can.

Last August — the biggest supermarket chain in the UK, Tesco — handed out 40% fewer plastic bags than they did for the same period in 2006. And one of the biggest clothing and food chains — Marks and Spencer — saw an 80% drop in the use of plastic bags, in the first 10 weeks of them charging for the bags.
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And at London Fashion Week — out were the traditional plastic goodie bags, and in were the designer shoppers. So something seems to be working. But which are the most popular shoppers at the moment then?

—Miss London

To get your view from across the pond, Miss London Party will be your guide. Every week, she’ll be casting her eye over the big stories happening with the Brits. From fashion to entertainment to current affairs to politics, she’s got you covered. A Londoner born and bred, she’s worked as a journalist for two of the UK’s biggest broadcasters, and is currently presenting daily TV news — so she’ll be giving you an inside view on events. In her free time, she likes sitting in the pub on a Sunday afternoon, going through the newspapers, drinking a glass (actually a bottle) of wine, and tucking into a good ol’ English roast. Cliched, but true! She plays netball, swims and is ever so slightly addicted to trashy US shows on her cable TV.

Like Miss London’s perspective from across the way? Read the rest of her posts here.