Don’t Believe the Hype

Risky Business? Bernauld Arnault, of LVMH gets cozy with American Vogue editor, Anna Wintour

“At a time when the industry needs all the credibility it can muster, Prada is bragging about its coziness with editors. With so many folks scratching each other’s back, why should any reader put stock in a story about clothes that supposedly have lasting value? Why should anyone believe magazines, designers or anyone in this industry? No wonder so many consumers believe the fashion business is just one giant conspiracy out to dupe women. It’s just what the paranoid always thought: They are all in this together.”

The Washington Post’s Robin Gihvan examines the ever-transparent relationships between magazine editors and clothing brands, aka their advertisers aka their bread & butter. In this depression, one can only blink in amazement as our beloved fashion mags continue to tell us that a $4,500 dress will change our lives and is worth the investment. Outside of gratuitous retouching, “how much did you get paid to say this” writing and a general ambivalence to the average woman with the average clothing size, the level of “tit-for-tat” business in fashion is no secret. The question is, when does a magazine become more of a 200-page paid advertisement?

Issues That Fashion Can Do Without

Last 5 posts by Shannon Washington