Desirée Rogers Gets Her Turn

“We’re not going to cancel weddings. We’re not going to cancel anniversaries,” Rogers says. “In fact, you might need a little more joy given the hardship.”

It seems that the Michelle Obama fluff pieces (Hello HuffPo!) may be drying up, so over the weekend I got cozy with the Wall Street Journal Magazine’s Amy Chozick’s spotlight on the Obama White House Social Secretary, New Orleans born Desirée Glapion Rogers. Not what I would quite expect in the pages of WSJ, especially a piece that opens with “Desirée Glapion Rogers is the descendant of a Creole voodoo priestess named Marie Laveau Glapion,” but when you dig deeper into one of the key players behind “Brand Obama”, the story provides a look at a savvy networker with a focus to make the Obama name a realistic Camelot of sorts—through killer events and “opening” up the White House. At times it seems that Amy is more fascinated with Roger’s fashion sense than her agenda, but I can forgive anyone who fawns over Oscar de la Renta.

Desirée Rogers’ Brand Obama {WSJ}

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