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Fashion’s Night Out: Parlour’s New York Surivial Guide

Written By Arlene aka Black Orchid

Like last year, Parlour’s got your 2010 guide to Fashion’s Night Out in New York City. From free beauty samples to the pages of Vogue come to life at the Prada store (we love you Grace Coddington!), check out our list below of where to go and what to do. WOOT!

For the Beauty Maven

MAC
1540 Broadway  New York NY 10036
646-355-0296

Wanna get a good laugh while trying out the latest selection from MAC? Head over to the Soho location and check out comedian Sarah Silverman, who will be signing copies of her new book The Bedwetter: Stories of Courage, Redemption, and Pee and sampling M•A•C’s Fabulous Felines Fall 2010 color collection;  8:00pm—Performance.  8:15pm—Book signing.

Sephora
various locations

From the beauty team of Dior showing their Fall 2010 line to a special appearance by Kat Von D., Sephora promises a unique experience at their NYC locations. Check their website for details.

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For the Budgetista

Payless
716 Lexington Avenue at 58th street New York NY 10022
212-421-2562

What do Christian Siriano, Lela Rose, Patricia Field and Isabel Toledo have in common?  Well, only two have zany hair dos, but all four are guest designers for Payless. At the Lexington Avenue location, these fashion superstars will be available for meet and greets as well as photos from 8-10 p.m. Check out their Fall 2010 collections (Siriano has a pair of rain boots for $49.99, pictured above, that strongly favor a much more expensive brand that may have to make its way into your personal collection).

Target
517 E 117th Street  New York NY 10035
212-835-0860

You don’t have to actually leave your house to enjoy FNO (but you’ll miss all the free alcohol if you do). Spend $75 and get 20 percent off on select apparel, accessories and shoes.* Visit Target.com on your Web-enabled phone or text the word “FASHION” to 827438 (TARGET) to receive a direct link .* See offer details here.

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For the Fashion Technista

Madison Avenue Business Improvement District (BID)
59 East 79 Street Lower Level New York NY 10075
212-861-2055

Red Carpet? Check. Step-n-Repeat? Check. Famous photographer Patrick McMullan snapping photos? Check. While checking out the FNO activities on Madison Avenue on the Upper East side, make sure to get your red carpet  photo taken on Madison Avenue between East 61 and East 62 Streets.

Meatpacking District Initiative
829 Washington Street Suite 12 New York NY 10014
212-633-0185

You already Foursquare your every location—why not participate in a scavenger hunt in the Meatpacking district during FNO? 50 different neighborhood events—including celebrity appearances. music performances, and digital installations.

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For the Fashion Collaborations

UGG Australia
79 Mercer Street  New York NY 10012
212-226-0602

I’m curious to see how this fashion collaboration between Jimmy Choo and UGG Australia will turn out, especially since  I love Jimmy Choo and dislike UGGs.  For FNO, you can pre-order the collaboration collection, released in October 2010.  The capsule collection will be on display for pre-order from 6-11PM.

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For the Fashion Elite

Prada
724 Fifth Ave  New York NY 10022
212-664-0010

If you want to rub elbows with the likes of Dakota Fanning and Grace Coddington, who’s bringing her September “Benches” fashion story to life tonight, check out the Soho Prada store during FNO. Oh, and you get your photo taken with the ladies with any in-store purchase (go for the perfumes).

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For the One Stop Shop

Macy’s
151 West 34th Street  New York NY 10001
212-695-4400

The world’s biggest store will also have the most celebrities under one roof. Joss Stone, Diddy, Kimora Lee Simmons, Jennifer Lopez will all be pushing  their designer wares and fragrances for your immediate consumption. Fashion designers Rachel Roy, Rebecca Moses and Tommy Hilfiger will be on hand to help you choose which one of their fabulous frocks work best for you. The fun begins at 5pm.

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For the Fashionable Male

UrbanDaddy at Bloomingdale’s
504 Broadway  New York NY 10012
212-729-5900

We love UrbanDaddy’s keen sense of understated cool as they keep us in the know of the city’s subterranean events. Check them out at Bloomingdale’s Soho, where they’ve planned an evening of cigars and music – oh, and a few suits – in the men’s department. 6-9:30 pm

The Parlour Brooklyn
72 Greenpoint Ave  Brooklyn NY 11222
347-294-0444

A real man is groomed and The Parlour Brooklyn and In God We Trust will be offering men’s grooming, shaves, custom goods, live music and fresh cocktails by Herradura Tequila from 7-11pm.

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For the Dope FREE MUSIC Performances

Ralph Lauren
379 West Broadway  New York NY 10012
212-625-1660

Do you want to see Janelle Monae rock out with Jessica Alba and André Leon Talley?  Of course you do and Ralph Lauren wants you to as well.

The Plaza Beauty
One West 58th Street  New York NY 10019
212-223-4694

This should be listed under beauty, since The Plaza Beauty will offer complimentary mini-facials, hand treatments and makeup touch ups from companies like Alison Raffaele and Kimiko. However, the free concert by Corinne Bailey Rae hosted in The Palm Court at the Plaza Hotel is what may get us to head to midtown.

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For the Aspiring Model

Swarovski
Rockefeller Center 30 Rockefeller Plaza, Concourse Level New York NY 10112
212-332-4300

From 6pm-8pm Swarovski and Wilhelmina Models join forces for an exclusive casting call. Submit your picture and stats to swarovski@wilhelmina.com. Model hopefuls will get to meet with the industry’s top scouts for their chance to become a Wilhelmina model. One lucky winner will receive a coveted wardrobe of Swarovski accessories.

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For the Celebrity DJ Sessions

Roberto Cavalli
711 Madison Avenue   New York NY 10065
212-755-7722

Solange Knowles has been known to keep a party going with her musical stylings, vocally and DJ wise.  Roberto Cavalli recognizes that and brings her to his Madison Avenue Boutique for an evening of music, cocktails and shopping.

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For the Afterparty

Patricia Field Boutique
302 Bowery street  NEW YORK NY 10012
212-966-4066

Patricia Field is hosting the second annual Vogue‘s Fashion Night Out event. The legendary downtown boutique will stay open from 11 am until 1 am. Offerings by Maybeline Falsies Eyelash Bar, cocktails by SKYY, refreshments by Cafe Bustelo, Rescue Water and Golden Star Tea and treats by Pop Chips. The fun at this spot? Guaranteed.

Urban Outfitters
628 Broadway  New York NY 10012
212-475-0009

Open Til Midnight. Lots of music and freebies.  Good times.

SANTOS Party House
96 Lafayette st  NY NY 10013
212-584-5492

Music by JUST BLAZE, starts at 10pm. Gotta dance that alcohol out somehow!

Last 5 posts by Arlene aka Black Orchid