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Adidas Says “We Are London”

Written By Shannon Washington

By now, our London ladies should be surrounded by advertisements in support of the new “We Are London” campaign by Adidas Originals. The spot features homegrown talent such as Bashy, Loick Essien, Scorcher, Maxsta, Devlin and tv presenter Georgia, highlighting their careers and how the city has influenced their creativity. Major brands embracing local talent is always a bonus, but London Parlouristas—does this campaign represent you? It would’ve been great to see more women included. We would love to hear your thoughts below! Check out the full promo video after the jump.

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