In a down trodden economy, where can fashion lovers go to turn up the glam on a budget? A vintage boutique called Poor Little Rich Girl (PLRG) in Atlanta’s College Park neighborhood is a great start. Inspired by late actress, socialite and heiress, Edie Sedgwick, PLRG is a vintage-lovers haven.
“I liked the whole idea that she came from wealth but she shopped flea market and vintage stores,” says co-owner, Wynter Alex.
A reflection of owners, Mia Moto and Wynter’s vivacious sense of style, Poor little Rich Girl is the go-to resource for classic, must-have wardrobe pieces. Trust, these ladies really know their stuff; they are fashion specialists across multiple platforms. They’ve expanded the PLRG brand to not only include in-store and at home consultations on styling, personal shopping and imaging but also costume and set design. Even if full-on vintage is not your style, the two can still help navigate you towards a look that suits your fancy.
“What sets us apart is we’re knowledgeable about not just vintage, but fashion in general,” says Mia.
That knowledge plus a wide range of experience helps the two stay keenly in tune to what the people want and need. The shop carries hand-picked pieces for women and men and every customer gets a personalized experience.
“Poor Little Rich Girl is a place where you come to first learn style but also gain a relationship. We’re very truthful when it comes to clothes, style and tips. If it doesn’t work, you’ve got to take that off,” Wynter says with a playful laugh. “Honesty works, it brings customers back. They love that about us.”
Shopping at the specialty store is like trying on clothes with your two BFFs. You get a sense that their “keep it real” approach comes from a genuine place of wanting you to look and feel your best. Check out Poor Little Rich Girl if you are in the Atlanta area and seeking something unique. In the meantime, the PLRG ladies dish out some sound vintage shopping advice to keep in mind:
Wynter: “Just because you go to a thrift store does not mean that it’s vintage. There is certain quality, a certain place for zippers, a different standard and a certain fabric choice in order to make it an authentic vintage piece.”
Don’t wear vintage as a whole, as far as an era. If you wear palazzo pants, don’t over-do it with a really huge blouse.
Do something more slim on the top or the bottom to balance out your look for a modern aesthetic.
Do look for a USVAW tag if you want to check a piece’s authenticity. The USVAW tag was put in vintage garments, beginning in the 1950s and 60s to late 70s and early 80s.
Mia: Do ask for a bargain, you can.
Do buy what’s best for your shape, not because you saw Beyoncé wearing something similar.
Do beware of tacky vintage — especially from the 80s.
Don’t wear shoulder pads if they don’t compliment your style. They aren’t for everybody, especially if you’ve got broad shoulders. You’ll look like a linebacker.
Do be open-minded when it comes down to vintage — especially if you’re dealing with people who know what they’re talking about.
Do have your clothes dry cleaned if you can. Your item’s previous owners might’ve had pets or something you’re allergic to.
Wynter: “These clothes come from all over and have been on everyone’s body. A lot of them come from distribution centers, they’ve been in bulk. You can get all types of bacteria, dust and stuff. If you don’t clean it stuff can get in your skin, even with coats.”
Visit Poor Little Rich Girl at: 3393 Main Street, College Park, GA 30337, (404) 423-9546
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